White Papers
White Papers

You’re Doing Content Marketing All Wrong

Author(s): Rebecca Hellman
Published By: ATMIA International Marketing Forum
Publication date: November 29, 2018

The traditional view of marketing has always been about preliminary sales. However, content marketing takes a different approach – it isn’t about you, your company, or your products and services. Content marketing, which helps to build and maintain relationships that garner reliability and reputation, puts the focus on your target audience. This white paper explains how to successfully develop a content marketing strategy.

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